We consult, and then we build what we recommended.
TideMerge is an AI consulting and implementation firm. Most engagements start with a business that knows something is costing them and does not know which part to fix.
Strategy is where it starts, not where it stops.
Plenty of firms will map where AI could help and hand you the map. The value is in the systems that come after it — built around how your business actually runs, connected to the software it runs on, and still working in six months.
Most clients end up with two or three of the four below. Which ones, and in what order, is what the audit decides.
AI strategy
We examine how your business actually operates, find the repetitive, slow, expensive and error-prone work, and put a number on what each one costs you. You keep the written plan whether or not you hire us to build anything.
A recommendation to not build something is a legitimate outcome, and we give it often. Some problems are cheaper to fix with a process change than with software.
AI systems
The systems themselves — phone, chat, follow-up, documents, reporting — configured around your services, hours, policies, providers and pricing rules. Ten of them are productized and listed below; the work is not limited to those ten.
Automation & integrations
Connecting what you already run. Native connectors for HubSpot, Square and Follow Up Boss, built against each vendor's own API, plus a structured record of every call and conversation that we can push anywhere that accepts a webhook.
Implementation
We build, connect and test against your real data rather than a sample set, train your team in hours rather than weeks, and document what a human still owns. Then we watch how it performs and keep tuning it.
Ten systems, ready to configure.
Each of these exists as a real product we deploy and configure rather than build from scratch each time. Most businesses start with one.
Win more business
An AI receptionist that answers your phone, day and night. Anchor™
Knows your services, hours and pricing, books straight onto your calendar, and transfers to your team the moment someone asks for a person.
Calls every new lead back within a minute. Compass™
A real AI phone call within a minute of a consented lead hitting your inbox — qualified and booked before a competitor picks up.
Answers your customers’ questions on your website, instantly. Echo™
Trained on your business, resolves the routine questions, and escalates the rest to your team with the whole conversation attached.
Gets quotes out the same day, and follows them up. Fathom™
Accurate estimates out the same day from your own pricing rules, and follow-up that never quietly stops.
Gets you more reviews, and replies to every one. Beacon™
Review requests at the right moment, unhappy customers routed to you first, and a thoughtful reply drafted to every review.
Produces your marketing content, every week. Current™
Social, email, ad copy and landing pages on a schedule, written from your own offers and voice.
Run leaner
Turns your paperwork into clean data, automatically. Manifest™
Reads invoices, intake forms and notes into clean structured data, with a person reviewing anything it is unsure about.
Answers your team’s questions from your own documents. Deckhand™
Trained on your SOPs and policies, so new staff stop interrupting your best people to ask the same twenty questions.
Answers questions about your business in plain English. Sonar™
Reporting and forecasting over the data you already have — what came in, what booked, and what is still open.
Turns job-site photos into written documentation. Periscope™
Damage assessments, counts and flagged safety issues, written up from the photos your crews already take.
The ten are a starting point, not a menu.
Plenty of what a business does is specific to that business, and nothing off the shelf fits it. When that is the case we build around the workflow rather than bending the workflow around a product.
That includes connecting a system you already run that nobody has built a connector for, automating an internal process that only exists at your company, and the ordinary unglamorous work of moving information between two tools that were never designed to talk.
Talk about a custom buildNot sure which of these you need?
That is the normal starting point, and it is what the audit is for. You do not need to arrive knowing which system you want — you need to know something is leaking. We work out where, put a number on it, and tell you what is worth building first.
The consultation and the audit are free, and the written plan is yours either way.
Book a free consultation