Connect AI to the systems your business already uses.
Your customers, your calendar and your history already live somewhere. TideMerge builds AI that works inside those systems rather than asking you to replace them.
We name what we've built, and nothing else.
Most agencies say "we integrate with your CRM" and mean a Zapier hop. Some show a wall of forty logos. Both are ways of avoiding the question.
Three native connectors, each against the vendor's own API. Below is what each does — and what it does not do yet. Nothing writes into your systems until you switch it on.
Three connectors, named.
Each is built against the vendor's own API, not a Zapier hop. You connect your own account during onboarding.
HubSpot — CRM & lead workflows
Callers are matched on phone or email, created as a contact if new, and the conversation attached to their record.
What that gives you: the history is on the contact before anyone on your team opens HubSpot. Nobody retypes a phone call into a CRM.
Square — commerce & booking
Reads your live catalogue, so services, products and prices are quoted from your own system. Where your book lives in Square, the appointment is written there rather than into a separate calendar.
What that gives you: one price list and one calendar. Change a price in Square and the AI quotes the new one on the next call.
Follow Up Boss — real estate CRM
The contact is matched on their phone number or created, the call logged with its duration, the conversation attached as a note, and your Action Plan triggered.
What that gives you: follow-up starts before anyone on the team has opened the app.
Don't see your platform?
Every conversation produces a structured record — who called, what they wanted, what was booked — sent to any endpoint you nominate. Through Zapier or Make, that reaches most systems today.
If your business runs on something else, we evaluate building a connector properly. Some are straightforward; some sit behind expensive partner programmes; for a few, the honest answer is that it is not worth it. We tell you which before you commit.
Talk to TideMergeCommon questions
Do we have to replace the software we already use?
No, and that is the point of this page. The systems your business already runs on hold your customers, your calendar and your history. We connect AI to them rather than asking you to move.
How does a connector get set up?
You connect your own account during onboarding — an API key in Follow Up Boss, a Service Key in HubSpot, or authorising the Square application. Nothing is written into your systems until you switch that on explicitly, and reading your data never implies permission to write to it.
What if our platform is not one of these three?
Every call and conversation produces a structured record we can send to anything that accepts a webhook, which reaches most systems through Zapier or Make. A deeper native connector for a specific platform is a build we scope and price in the audit rather than imply is already there.
Does the AI decide on its own to write into our systems?
No. Writing into a client's booking system or taking an order is an explicit per-client switch we turn on deliberately, never something that activates because an account happens to be connected. Reading your catalogue never implies permission to create anything in it.
What happens if one of these platforms is having an outage?
The call still works. Every integration request is time-bounded so a slow vendor cannot add its latency to a live conversation, and a system that cannot answer is reported as unavailable rather than guessed at. The AI says it will have someone confirm rather than inventing a price or a slot.
Tell us what your business runs on.
The consultation and written audit are free, and the plan is yours either way. If your stack means "not worth it yet", we say so.
Talk to TideMerge