AI systems built for studios where everyone is teaching
Your staff deliver the product during exactly the hours prospects call. Most of that volume is questions — schedules, programs, what to wear — and buried in it are the trial bookings that decide your month. We build the systems that answer all of it and book the trials.
Where AI is worth it in a fitness business
These four have the clearest payback. The free audit looks at the rest of the business and tells you what is worth building next — including when the answer is nothing.
Enrollment calls answered mid-class
The parent calling at 5:40 PM gets a real conversation instead of a voicemail nobody returns until tomorrow.
Available nowAge-first qualification
Age, then the program that fits, then real class times. The order that makes the rest of the call correct.
Configured for youSchedule, make-up, and hold questions
The routine member questions that pull an instructor off the floor, answered from your own policies.
Configured for youTrial booked onto the real schedule
Written as a trial with the program and time, against genuine availability, per instructor where calendars are connected.
Available nowWhat we'd build with
- AI receptionistAn AI receptionist that answers your phone, day and night.
- Lead callbackCalls every new lead back within a minute.
- Website chatAnswers your customers’ questions on your website, instantly.
- Document automationTurns your paperwork into clean data, automatically.
- ReportingAnswers questions about your business in plain English.
What it connects to
- Square AppointmentsFor studios and trainers whose schedule runs on Square.
- Google CalendarReads live availability and writes confirmed appointments back.
He has been meaning to call for weeks
He has driven past the studio a hundred times, and what he really wants to know is whether he will be the worst person in the room. The receptionist answers that, then books the trial into the quietest class of the week.
- Caller
Hey, uh, I drive past you every morning and I've been meaning to call. Do you do a trial before you have to sign up for anything?
- AI receptionist
We do. First class is free, and nobody talks to you about membership until after it. Have you trained somewhere like this before, or would this be a first?
- Caller
I've done normal gyms. But it's all classes here, right? That's the bit I wasn't sure about.
- AI receptionist
All coached classes, usually eight to twelve people. Everything gets scaled to whoever's in the room, so there isn't a level you need to be at to walk in.
- Caller
Right. That was honestly the thing I was worried about.
- AI receptionist
It's what most people ask. What time of day suits you?
- Caller
Evenings. After six.
- AI receptionist
There's a six fifteen and a seven thirty most weeknights. Tuesday's the lighter of the two, if you'd rather not walk into a full room your first time.
- Caller
Yeah. Yeah, let's do Tuesday.
- AI receptionist
Six fifteen Tuesday. Can I get your name and a number?
- Caller
Devin Ortiz. Six one nine, five five five, oh nine two six.
- AI receptionist
Thanks Devin. Come ten minutes early so the coach can walk you through it, trainers and water, we've got everything else. We'll do the waiver on a tablet when you get there.
- Caller
Cool. Thanks.
- AI receptionist
See you Tuesday.
Talk to TideMerge about a fitness business
A free 30-minute conversation and a written audit: where the business leaks time and money, what each fix is worth, and what we would build first.
Memberships are sold in person. It books the trial, which is what converts. We design the handoff rather than papering over it.